All of those prescription drug ads you see on TV every day would have something added to them, if U.S. Senator Dick Durbin gets his way. Durbin wants to require all of those ads to state the cost of the drug within the ad.
Durbin says pharmaceutical companies go out of their way to use those ads to build up consumer interest in those drugs… without revealing that they can sometimes cost thousands of dollars a month. Durbin says such a disclosure could put new pressure on drug companies to keep prices down.